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If you want to run an Instagram campaign, you should make sure your Instagram feed is as aesthetically pleasing as possible. If you are going to post pictures on Instagram, you should make sure that they are compelling and capture your image as a writer.
An intimate connection with your readers is developed when they’re made aware of what your brand is about and if it matches their preference. Make it concise and catchy—something that would establish a signature impression of your book as a literary work and stir up the users’ interest.
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
As important as it is to promote your own work, don’t forget about the rest of the BookTok community. Feature other authors and books on your page and tag them when you post about them. Author Kelly Vincent featured a book they were reading in this post.
You can highlight your reviews, both the positive and the negative ones. It can be very entertaining when authors make jokes about negative reviews, even if they’re not showing an actual negative review for their book. It reminds viewers that authors (just like you!) are real people who have emotional reactions when it comes to their reviews.
User Interactions: This includes accounts you follow, videos you like or share, videos you’ve saved, and even videos you’ve marked as «Not Interested.» Based on this information, the algorithm suggests other videos that it thinks you’ll enjoy.
As you may have noticed, I’ve become obsessed with TikTok lately! It seems like people either love TikTok or they hate it. If you’re one of the latter, that’s fine. To each his own. But if you’re enjoying TikTok or haven’t explored it yet, there’s definitely an opportunity there to promote your book on TikTok!
The Torch Award for Marketplace Ethics is the most prestigious award the Better Business Bureau can present to a business or nonprofit. Receiving this award demonstrates a continued commitment to integrating high ethical standards into daily practices and interactions with consumers.
Keywords and categories are the descriptive tags you’ll add to your book to help readers find it on Amazon and other retailers. You’ll have chosen them when setting up your book info, but here are a few tips to optimize them for better sales.
Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.
To implement this idea, select a small group of readers through an application process or from your existing fan base. Provide them with advance copies of your book and create a private online space for discussions. Engage with these readers regularly, offering insights into your writing process and answering their questions. This intimate interaction allows readers to feel deeply invested in your work and its success.
Note that Amazon’s “Look Inside” feature does not allow you to select which pages readers can see, so by default, your sample chapter on Amazon will have to be your first chapter. However, you can always polish up another chapter to use as a sample on your own website, or even as a lead magnet for your mailing list.
Successful marketing starts with the book itself, especially the information you attach when you publish. This info will include your book title, author name, and description, but also elements you may not have considered like searchable keywords and categories.
